Certified Digital Marketing- Professional


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Certified Digital Marketing Professionals facilitate well-planned digital marketing strategies to meet the targets set by the overall Marketing Strategy. Given the nature of the constantly evolving online world – with new channels developing with greater frequency, and audiences exploring new sources of online content- Digital Marketing is one of the most crucial aspects of sales and marketing. A Certified Marketing  Professional is able to define all marketing activities that use electronic devices connected to the internet to engage with customers.

Successful candidates will be awarded the SMstudy® Certified Digital Marketing Professional certification by SMstudy® after passing the exam.

This course is offered as Online Self-Study Option as well as Virtual Instructor-Led over 2 days.

Delivery Methods

Online Self-Study Option, Virtual Instructor-Led Option


1/16-17/2018, 1/27-28/2018, 2/15-16/2018, 2/24-25/2018, 3/12-13/2018, 3/24-25/2018, None

Study Materials

Online Course:

  • 7 Chapter Study Guides
  • 190 High Quality Videos
  • 174 Practice Test Questions
  • Terms and Definitions
  • 2 Illustrative Case Studies

Instructor-Led Course:

  • Online Course Materials plus
  • DMBOK™ Guide
  • Courseware Workbook
  • Case Study Booklet
  • Process Chart
  • Chapter Test Booklet


None – However it is recommended participants complete Digital Marketing Associate to prepare for this course and become familiar with the exam format.

Topics Covered

1. Intro
2. Digital Marketing (DM) Channels
3. Plan & develop DM Channels
4. Optimize Website
5. Optimize Mobile Channel
6. Optimize Social Media
7. Other Important Elements of DM Channels

Certification Exam

  • 100 multiple choice questions
  • No negative marks for incorrect answers
  • 120-minute duration
  • Proctored online exam



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