SCMR-P

Certified Marketing Research- Professional

$300.00

Online Self-Study Option
180 day access to online lab environment included
Open office hours access included
Exam Voucher and Certificate Included

Available!

Certified Marketing Research Professionals facilitate well-planned marketing research methods to measure factors that drive better corporate decision making and in turn more decisive marketing actions. Marketing Research can be conducted on all Aspects of Sales and Marketing. Certified Marketing Research Professionals test multiple marketing hypotheses to better understand consumer behavior, finalize product features, define metrics for marketing efforts and track and improve marketing activities.

Successful candidates will be awarded the SMstudy® Certified Marketing Research Professional certification by SMstudy® after passing the exam.

This course is the equivalent to a two day course (approx. 16 – 20 hours) however you have access to these materials 24×7 for 180 days after purchase, and access to open office hours to ask questions if you get stuck!

 

Topics Covered

1.  Intro
2.  Define Research Problem and Choose Research Design
3.  Data Collection
4.  Data Processing & Analysis
5.  Data Interpretation & Reporting

Certification Exam

  • 100 multiple choice questions
  • No negative marks for incorrect answers
  • 120-minute duration
  • Proctored online exam

 

Prerequisites

None

Study Materials

  • 6 Chapter Study Guides
  • 97 High Quality Videos
  • 52 Practice Test Questions
  • Terms and Definitions
  • 2 Illustrative Case Studies

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