SCMS-P

Certified Marketing Strategy- Professional

$300.00

Online Self-Study Option
180 day access to online lab environment included
Open office hours access included
Exam Voucher and Certificate Included

Available!

Certified Marketing Strategy Professional facilitates well-planned marketing strategies to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. A Certified Marketing Strategy Professional is able to define a product’s or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. This professional is able to specify the overall pricing and distribution strategies of a product or brand, and outline the objectives, metrics and budgets for all marketing activities.

Successful candidates will be awarded the SMstudy® Certified Marketing Strategy Professional certification by SMstudy® after passing the exam.

This course is the equivalent to a two day course (approx. 16 – 20 hours) however you have access to these materials 24×7 for 180 days after purchase, and access to open office hours to ask questions if you get stuck!

Certification Exam

  • Multiple choice
  • 100 questions
  • No negative marks for incorrect answers
  • 120-minute duration
  • Proctored online exam

Study Materials

  • 158 High Quality Videos
  • Chapter Tests
  • Downloadable Study Guides
  • Terms and Concepts
  • 2 Illustrative Case Studies
  • Mobile App

Prerequisites

None

Topics Covered

1. Introduction
2. Analyze market Opportunity
3. Define Competition, Targeting, and Positioning
4. Determine Pricing and Distribution Strategies
5. Determine Metrics, Objectives and Budget Allocation

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