Certified Marketing Strategy- Professional
Online Self-Study Option
180 day access to online lab environment included
Open office hours access included
Exam Voucher and Certificate Included
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Certified Marketing Strategy Professional facilitates well-planned marketing strategies to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. A Certified Marketing Strategy Professional is able to define a product’s or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. This professional is able to specify the overall pricing and distribution strategies of a product or brand, and outline the objectives, metrics and budgets for all marketing activities.
Successful candidates will be awarded the SMstudy® Certified Marketing Strategy Professional certification by SMstudy® after passing the exam.
This course is the equivalent to a two day course (approx. 16 – 20 hours) however you have access to these materials 24×7 for 180 days after purchase, and access to open office hours to ask questions if you get stuck!
- Multiple choice
- 100 questions
- No negative marks for incorrect answers
- 120-minute duration
- Proctored online exam
- 158 High Quality Videos
- Chapter Tests
- Downloadable Study Guides
- Terms and Concepts
- 2 Illustrative Case Studies
- Mobile App
2. Analyze market Opportunity
3. Define Competition, Targeting, and Positioning
4. Determine Pricing and Distribution Strategies
5. Determine Metrics, Objectives and Budget Allocation
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