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Certified Marketing Strategy- Professional


Online Self-Study Option
180 day access to online lab environment included
Open office hours access included
Exam Voucher and Certificate Included


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Certified Marketing Strategy Professional facilitates well-planned marketing strategies to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. A Certified Marketing Strategy Professional is able to define a product’s or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. This professional is able to specify the overall pricing and distribution strategies of a product or brand, and outline the objectives, metrics and budgets for all marketing activities.

Successful candidates will be awarded the SMstudy® Certified Marketing Strategy Professional certification by SMstudy® after passing the exam.

This course is the equivalent to a two day course (approx. 16 – 20 hours) however you have access to these materials 24×7 for 180 days after purchase, and access to open office hours to ask questions if you get stuck!

Certification Exam

  • Multiple choice
  • 100 questions
  • No negative marks for incorrect answers
  • 120-minute duration
  • Proctored online exam

Study Materials

  • 158 High Quality Videos
  • Chapter Tests
  • Downloadable Study Guides
  • Terms and Concepts
  • 2 Illustrative Case Studies
  • Mobile App



Topics Covered

1. Introduction
2. Analyze market Opportunity
3. Define Competition, Targeting, and Positioning
4. Determine Pricing and Distribution Strategies
5. Determine Metrics, Objectives and Budget Allocation


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