Telemarketing: Using the Telephone as a Sales Tool



Online Self-study option
Course Length Approximately 8 – 10 hours


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Where does the telephone fit into sales strategy? After all, the telephone can supplement, enhance, and sometimes replace other means of marketing and selling. Learn how to leverage telemarketing as a sales tool with this course.

In this course, students will learn how to communicate effectively over the telephone, develop personal telemarketing script, and close a sale. Also learn how telemarketing can add to sales strategy.

Topics Covered

  • Build trust and respect with customers and colleagues.
  • Warm up sales approach to improve success with cold calling.
  • Identify ways to make a positive impression.
  • Identify negotiation strategies that will make a stronger seller.
  • Create a script to maximize efficiency on the phone.
  • Learn what to say and what to ask to create interest, handle objections, and close the sale.


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