Writing for the Web



Online Self-study option
Course Length Approximately 8 – 10 hours


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People don’t read information on the web in the same way that they read a printed newspaper, magazine, or a book. This course will show web writers how to create interesting and engaging content.

This course will teach students how to design and structure web writing, create eye-catching headlines, develop user-friendly websites, add audio and video to website content, and leverage search engine optimization to get noticed.

Topics Covered

  • Apply engaging techniques that draw readers to web pages
  • Plan what to write to reflect their web hierarchy
  • Create engaging content, including catchy headlines
  • Enhance their writing with other forms of media
  • Make their writing accessible to a variety of readers


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